Launched by GOOP alumni Meredith Schroeder and Ashley Lewis, Fleur Marché is on a mission to open the cannabis market to an underserved female audience. The brand recently launched a line of CBD patches for topical use that can be worn for up to 12 hours.
Read MoreHere are proven story-lines you can benefit from, to create content for your business on a budget. Good content starts with the right idea that fits you brand. It takes time, creativity and if done right, you can engage your audience without spending millions on advertising.
Read MoreStep away from random posting and make a social media plan that works for your Beauty and Wellness Business. Following these five simple steps will save you time and take social media off your busy plate…until next week.
Read MoreMany have tried to appeal to women and girls with empowering advertising and some have succeeded to create a message that resonated beyond their brand.
Here are five examples of Female Empowerment Ad Campaigns and what we can learn from them for our own storytelling and campaigns.
Read MoreInstagram Story Ads are full-screen 9:16 ads, that appear between stories in a seamless transition and are marked with a “Sponsored” label. They can include a single images, carousel ads or videos and are a great option to promote your business online.
Read More2018 was the year of the explosion of diversity campaigns. Seven million posts tagged #bodypositive on Instagram show an increasing demand for brands to cater to all.
Advertising within the industry is moving towards a more inclusive and real offering with progressive media campaigns popping up all over the industry.
Read MoreCosmoprof Worldwide Bologna is the leading trade show globally bringing together all areas of the beauty industry, from raw materials to the finished product. With the 2019 edition just concluded Glam Punks looks back at the two biggest trends coming out of this year’s show, a continued necessary focus on sustainability and an ever-growing interest in bespoke beauty.
Read MoreVogue is launching Vogue Business, which will be a digital-only publication aimed at fashion industry professionals. Vogue Business will cater to professionals in the fashion, beauty, and luxury industries. The latest move by the magazine group Condé Nast is to find new sources of revenue in a challenging publishing market.
Read MoreIf there’s one trend defining the beauty and personal care market in 2018, it is the influx of vegan offerings.
If we thought 2017 was the year vegan beauty exploded, the boom continued, and then some in 2018. As consumers increasingly turn to plant-based, cruelty-free products for either environmental, ethical or trend-led reasons, manufacturers are answering to the market, and new products are released all the time.
Read MoreBloomingdales is set to reveal its revamped cosmetics floor at its flagship store 59thStreet, which has been underway for two years. The launch event will take place on 17th January to showcase the floor, which is 36,000 square feet, and a further 1,100 square feet of beauty outposts located on various different floors.
Read MoreThe 23-year-old member of the Kardashian family is said to have earned US$22.5 million in the 12 months to June 2018 thanks to high-profile contracts with Estee Lauder and Calvin Klein, among others. Fellow Estee Lauder face Karlie Kloss came in second with US$13 million.
Procter & Gamble has joined forces with WEConnect International and UN Women to launch the Women and Supplier Diversity Daring Circle,
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