Cosmoprof Bologna 2019 Trends: Bespoke Beauty and Sustainability
Cosmoprof Worldwide Bologna is the leading trade show globally bringing together all areas of the beauty industry, from raw materials to the finished product. With the 2019 edition just concluded Glam Punks looks back at the two biggest trends coming out of this year’s show, a continued necessary focus on sustainability and an ever-growing interest in bespoke beauty.
SUSTAINABILITY
Cosmoprof Worldwide Bologna’s main theme in 2019 was sustainable beauty, with no compromise. They teamed up with the French social enterprise Sparknews to identify innovative sustainable practices within the cosmetic industry, with a positive social and/or environmental impact. A call for papers was conducted among this year’s tradeshow exhibitors, to feature six inspiring brands and explore their efforts in terms of eco-design, organic sourcing of raw materials, circular economy approach, social responsibility, and energy and waste efficiency management.
This report introduces a selection of the most sustainable companies — Davines Group (Italy), IMA Group (Italy), Le Parfum, Citoyen (France), Madara Cosmetics (Latvia), Naïf Care (Netherlands), O’Right (Taiwan) — their innovations and impact on beauty.
The idea behind this Impact for Beauty report was not to explore and highlight those sometimes small changes that everyone can make to achieve a large-scale worldwide transformation of the beauty business. The report sheds light on the similarities these brands share, bringing out one particular common trait — the profound willingness of the people behind these companies to leave a positive mark on the world, to protect our habitats, and therefore improve everyone’s lives. Regardless of how difficult or challenging making structural changes may seem, the determination of the founders, staff, and partners of the six cases featured in these pages is key to their success, proofing that another way of conducting business is possible.
BESPOKE BEAUTY
Today’s consumers take control of how beauty is defined. The ever-evolving perception of beauty will see the removal of labels that are based on simple characteristics and will transform the way consumers look at their skin, hair, and body types.
In 2019 and beyond, beauty consumers will demand that their individual needs are answered with options or customizable beauty. Brands will embrace inclusivity and address individual beauty concerns, resulting in more customization and personalization of products.
There is a growing desire to reflect individual needs and concerns across the beauty industry landscape. This ‘customization’ trend is instrumental in the 2019 beauty world and largely driven by younger, internet-savvy consumers who are conditioned to expect quick solutions and are willing to utilize both online and in-store diagnostics to get them. In Italy, 35% of consumers are interested in beauty products that can be personalized/tailored for them.
In China, 31% of consumers say that the word 'individuality' defines luxury. In the US, 40% of make-up users aged 25-34 are frustrated by products that don't match their skin tone.
Perceptions of the beauty ideal are transforming and consumer preferences dictate what brands create. Brands need to be aware that everyone is unique and continue their conversations with consumers and involve them in future product development. That way, the personalized will remain truly personal.
Image by Cosmoprof