Step away from random posting and make a social media plan that works for your Beauty and Wellness Business. Following these five simple steps will save you time and take social media off your busy plate…until next week.
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2018 was the year of the explosion of diversity campaigns. Seven million posts tagged #bodypositive on Instagram show an increasing demand for brands to cater to all.
Advertising within the industry is moving towards a more inclusive and real offering with progressive media campaigns popping up all over the industry.
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If there’s one trend defining the beauty and personal care market in 2018, it is the influx of vegan offerings.
If we thought 2017 was the year vegan beauty exploded, the boom continued, and then some in 2018. As consumers increasingly turn to plant-based, cruelty-free products for either environmental, ethical or trend-led reasons, manufacturers are answering to the market, and new products are released all the time.
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Bloomingdales is set to reveal its revamped cosmetics floor at its flagship store 59thStreet, which has been underway for two years. The launch event will take place on 17th January to showcase the floor, which is 36,000 square feet, and a further 1,100 square feet of beauty outposts located on various different floors.
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Procter & Gamble has joined forces with WEConnect International and UN Women to launch the Women and Supplier Diversity Daring Circle,
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