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Fleur Marché - Branding and Communication in the CBD market
See All in GLAM YOUR TRENDS
Launched by GOOP alumni Meredith Schroeder and Ashley Lewis, Fleur Marché is on a mission to open the cannabis market to an underserved female audience. The brand recently launched a line of CBD patches for topical use that can be worn for up to 12 hours.
2018 was the year of the explosion of diversity campaigns. Seven million posts tagged #bodypositive on Instagram show an increasing demand for brands to cater to all.
Advertising within the industry is moving towards a more inclusive and real offering with progressive media campaigns popping up all over the industry.
Cosmoprof Worldwide Bologna is the leading trade show globally bringing together all areas of the beauty industry, from raw materials to the finished product. With the 2019 edition just concluded Glam Punks looks back at the two biggest trends coming out of this year’s show, a continued necessary focus on sustainability and an ever-growing interest in bespoke beauty.
See All in PUNK YOUR BRAND
Many have tried to appeal to women and girls with empowering advertising and some have succeeded to create a message that resonated beyond their brand.
Here are five examples of Female Empowerment Ad Campaigns and what we can learn from them for our own storytelling and campaigns.
If there’s one trend defining the beauty and personal care market in 2018, it is the influx of vegan offerings.
If we thought 2017 was the year vegan beauty exploded, the boom continued, and then some in 2018. As consumers increasingly turn to plant-based, cruelty-free products for either environmental, ethical or trend-led reasons, manufacturers are answering to the market, and new products are released all the time.
Bloomingdales is set to reveal its revamped cosmetics floor at its flagship store 59thStreet, which has been underway for two years. The launch event will take place on 17th January to showcase the floor, which is 36,000 square feet, and a further 1,100 square feet of beauty outposts located on various different floors.
See All in POWER YOUR KNOWLEDGE
Here are proven story-lines you can benefit from, to create content for your business on a budget. Good content starts with the right idea that fits you brand. It takes time, creativity and if done right, you can engage your audience without spending millions on advertising.
Step away from random posting and make a social media plan that works for your Beauty and Wellness Business. Following these five simple steps will save you time and take social media off your busy plate…until next week.
Instagram Story Ads are full-screen 9:16 ads, that appear between stories in a seamless transition and are marked with a “Sponsored” label. They can include a single images, carousel ads or videos and are a great option to promote your business online.
See All in Jobs
You can find our weekly GlamPunk Jobs Roundup here on our website, on Instagram, and via Twitter and we send a more detailed Job Update via our newsletter. You can sign up for our newsletter here, to not miss out on the latest career opportunities.
This week we feature:
1) Digital Marketing Apprenticeship - January Start Date at the Estée Lauder Companies
2) Sales Development Representative at MINDBODY
3) Skincare Consultant at Sephora UK
Jo Malone London is recruiting for a Global Social Media Assistant Manager for a fixed term contract.
They will be responsible for organising key functions and operations of the Global Social Media Team. From acting as a liaison with regions, to implementing and managing global social campaigns. The Global Social Media Assistant Manager will be responsible for helping to drive success of the brand’s social activities globally and in key markets, while ensuring we are delivering strong KPIs and growth across our all social platforms.
Love working with influencers and using social media? KENDO are seeking a digitally savvy, experienced marketing mind to develop and execute our Kendo Uk and Ireland influencer marketing strategies and creative campaigns with day-to-day responsibilities specifically on KVDB & Marc Jacobs Beauty.